Wednesday, December 26, 2018
Finding the Best Fit for Project Management Software
Leveraging more than a decade of experience in the fast-paced sales and account management sector, marketing and client management specialist Peter J. Snetzko oversees long-term sales and customer service strategies as the business development lead for Mosaic. Peter Snetzko joined the New York City-based startup in 2018, which offers a seamless project management software solution.
Before purchasing a project management software solution, decision-makers should ask themselves several questions about their department or company’s overall needs.
Task Type - Project management software is best suited for temporary or reoccurring projects that have clear end-dates and deadlines. They can also be helpful for teams encountering project delays due to missed communications, a lack of defined responsibilities, and no clear-cut way to share progress and timelines.
Communication Needs - Some project management systems are better suited for internal communications, while others have special privacy features that make them ideal for sharing information with clients. Companies should also consider the types of devices their teams rely on and the technological proficiency of their workforce.
Integrations - Often, before a comprehensive project management software solution is implemented, companies managed their tasks using several free programs such as Google Docs or Dropbox. To make the transition easier for these employees, managers should look for software that supports third-party integrations.
Wednesday, December 19, 2018
Benefits of Affiliate Marketing on Company Sales and Outreach
A University of Rhode Island graduate, Peter J. Snetzko served as a franchise elite account executive at Yelp Corporation, earning recognition as the highest revenue-producer in his class. Peter Snetzko possesses skills in areas that include strategic planning, business and client retention, brand development, and marketing.
Affiliate marketing, or performance-based marketing, is a popular digital marketing strategy that business owners use to achieve their goals – typically, increasing revenue, subscriptions, or traffic. Business owners pay affiliates (an individual or a company that targets the same audience) with commissions for every sale, subscription, or view that they bring in.
The target-based approach behind affiliate marketing helps companies, especially startups, reach their target market in the most effective but cost-efficient way. In addition to cost benefits, affiliate marketing’s pay-only-per-result model leads to transparency in return on investment, because companies can track the origin of sales and when they are made.
Companies must choose an affiliate with a good following and a strong influence on their audience’s buying decisions to get the most out of the affiliate program. Because affiliates enter into a compensation structure with brands, they are incentivized to improve on their customer engagement strategy to develop insights on the product or service.
Saturday, December 15, 2018
How Malware Attacks Damage Businesses
A successful sales professional, Peter J. Snetzko served as a franchise elite account executive at Yelp Corporation. In addition to sales management, Peter Snetzko is well-versed in subjects such as digital marketing and cybersecurity.
Any business with an online presence that shares information has to deal with the possibility of a security breach, especially on digital marketing platforms. Malware is a common cybersecurity threat that can undermine a company’s ability to conduct its business online.
Malware is software created for malicious purposes. Vulnerable websites that do not have strong security layers are susceptible via “back doors” that allow hackers to gain control of the site and steal sensitive customer information. Cyber-criminals can also write malicious code into the network to redirect visitors to other sites or send an advertisement to multiple websites at a time. Businesses can lose revenue and trust from their customers as a result of malware attacks. Hosting providers may also suspend or take down malware-infected websites to prevent further damage to the site and to customers.
Significant damage from malware attacks can be prevented by eliminating website vulnerabilities and blocking malicious bots that automatically search for vulnerable websites. Security updates and patches that fix bugs and improve usability must be installed promptly to avoid falling victim to hacks. A website scanner can also detect malware and automatically remove it on a daily basis.
Sunday, October 14, 2018
Starting a Social Media Campaign for Your Business
Peter J. Snetzko is a franchise elite account executive at Yelp Corp. in New York City. With skills in brand development, market penetration, and strategic planning, Peter Snetzko has achieved the highest revenue and client retention rate in his class and has led multiple franchise marketing campaigns that helped drive the growth of his clients’ businesses.
Using social media is one of the most effective ways of marketing a business. Social media helps you draw out your target audience and gather relevant feedback. To start a social media campaign, it is critical that you establish a clear set of goals and objectives. This can be as simple as introducing a new product, tapping a new market segment, or engaging with customers.
The next thing to do is to decide on which social media channels to use. Ideally, you will want to prioritize and allocate your best resources on social media sites that bring you the most value in terms of referrals, customer engagement, and new or repeat customers. It also helps to have a social media analytics tool that can show you trends and insights, which will help you to adjust and refine your sales and marketing efforts.
Tuesday, October 9, 2018
Optimizing Your Business Website - Where to Start
Peter J. Snetzko is an advertising, communications, and brand development expert who works at the business reputation website Yelp. Based in New York City, Peter Snetzko coordinates efforts between small business owners and the Yelp marketing team to produce successful digital advertising campaigns that grow sales.
While having a complete business profile on Yelp with positive customer reviews can help you boost sales, you also need to back up a good Yelp profile by linking it to a strong website. Digital marketing experts recommend that you update your website’s look, content, and navigation features if you haven’t done so in several years. In addition, make sure your website is mobile friendly, since most consumers are using their phones, rather than laptops, to inform their buying behavior.
Further, your website’s metadata, such as title tags, descriptions, and alternate text, needs to be accurate to get the best position in search engine results. Also, adding a blog that you frequently refresh with new content can help build a loyal following while increasing your website’s overall search-engine optimization.
Tuesday, September 25, 2018
Comparing Inshore and Offshore Fishing
As an account executive for online reputation platform Yelp, Peter J. Snetzko has consistently met or exceeded company quotas, leading to a series of promotions during his first two years at the corporation. Outside of his work, Peter Snetzko is an avid fisherman.
Most anglers have a preference for either inshore or offshore fishing. Here are some of the differences between the two fishing experiences:
- Seasons. Offshore fishing trips can take place more than 25 miles from the shore. For this reason, deep-sea fishing in calm seas and mild weather is advisable. Inshore fishing is not as impacted by weather, so trips can take place any time of year.
- Fish variety. Generally, large fish, such as grouper and blue marlin, can be found in deep waters offshore. Conversely, inshore anglers catch larger quantities of smaller fish, such as snapper.
- Equipment. Offshore fishing requires more equipment and the use of a large fishing boat. Attracting and catching large fish requires strong lines and heavy bait. Inshore fishing, on the other hand, can be performed from a light canoe or a kayak with less-than-professional-grade equipment.
Wednesday, September 19, 2018
Digital Marketing Life Cycles
A graduate of The University of Rhode Island, Peter J. Snetzko has nearly a decade of experience managing high-priority business accounts and marketing campaigns. As an account executive for Yelp, Peter Snetzko works alongside a team of marketing professionals to execute high-return advertising campaigns for companies.
A typical digital marketing life cycle can range from 18 months to two years. During the initial three months of a digital marketing campaign, agencies get to know their client, begin to understand the services and products their client offers, and research the client's target customer base.
In this phase, marketers set up a company’s presence on social media based on their customers’ locations, interests, ages, and other demographic information. In the following months, marketers begin to receive data points that can measure the campaign’s effectiveness.
Marketing teams then use customer feedback and sources of sales revenue to refine the campaign and boost its reach. Successful campaigns usually bring returns several months to a year after they have been launched.
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