A University of Rhode Island graduate, Peter J. Snetzko served as a franchise elite account executive at Yelp Corporation, earning recognition as the highest revenue-producer in his class. Peter Snetzko possesses skills in areas that include strategic planning, business and client retention, brand development, and marketing.
Affiliate marketing, or performance-based marketing, is a popular digital marketing strategy that business owners use to achieve their goals – typically, increasing revenue, subscriptions, or traffic. Business owners pay affiliates (an individual or a company that targets the same audience) with commissions for every sale, subscription, or view that they bring in.
The target-based approach behind affiliate marketing helps companies, especially startups, reach their target market in the most effective but cost-efficient way. In addition to cost benefits, affiliate marketing’s pay-only-per-result model leads to transparency in return on investment, because companies can track the origin of sales and when they are made.
Companies must choose an affiliate with a good following and a strong influence on their audience’s buying decisions to get the most out of the affiliate program. Because affiliates enter into a compensation structure with brands, they are incentivized to improve on their customer engagement strategy to develop insights on the product or service.
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