A successful sales professional, Peter J. Snetzko served as a franchise elite account executive at Yelp Corporation. In addition to sales management, Peter Snetzko is well-versed in subjects such as digital marketing and cybersecurity.
Any business with an online presence that shares information has to deal with the possibility of a security breach, especially on digital marketing platforms. Malware is a common cybersecurity threat that can undermine a company’s ability to conduct its business online.
Malware is software created for malicious purposes. Vulnerable websites that do not have strong security layers are susceptible via “back doors” that allow hackers to gain control of the site and steal sensitive customer information. Cyber-criminals can also write malicious code into the network to redirect visitors to other sites or send an advertisement to multiple websites at a time. Businesses can lose revenue and trust from their customers as a result of malware attacks. Hosting providers may also suspend or take down malware-infected websites to prevent further damage to the site and to customers.
Significant damage from malware attacks can be prevented by eliminating website vulnerabilities and blocking malicious bots that automatically search for vulnerable websites. Security updates and patches that fix bugs and improve usability must be installed promptly to avoid falling victim to hacks. A website scanner can also detect malware and automatically remove it on a daily basis.
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