Peter J. Snetzko is an advertising, communications, and brand development expert who works at the business reputation website Yelp. Based in New York City, Peter Snetzko coordinates efforts between small business owners and the Yelp marketing team to produce successful digital advertising campaigns that grow sales.
While having a complete business profile on Yelp with positive customer reviews can help you boost sales, you also need to back up a good Yelp profile by linking it to a strong website. Digital marketing experts recommend that you update your website’s look, content, and navigation features if you haven’t done so in several years. In addition, make sure your website is mobile friendly, since most consumers are using their phones, rather than laptops, to inform their buying behavior.
Further, your website’s metadata, such as title tags, descriptions, and alternate text, needs to be accurate to get the best position in search engine results. Also, adding a blog that you frequently refresh with new content can help build a loyal following while increasing your website’s overall search-engine optimization.
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