A graduate of The University of Rhode Island, Peter J. Snetzko has nearly a decade of experience managing high-priority business accounts and marketing campaigns. As an account executive for Yelp, Peter Snetzko works alongside a team of marketing professionals to execute high-return advertising campaigns for companies.
A typical digital marketing life cycle can range from 18 months to two years. During the initial three months of a digital marketing campaign, agencies get to know their client, begin to understand the services and products their client offers, and research the client's target customer base.
In this phase, marketers set up a company’s presence on social media based on their customers’ locations, interests, ages, and other demographic information. In the following months, marketers begin to receive data points that can measure the campaign’s effectiveness.
Marketing teams then use customer feedback and sources of sales revenue to refine the campaign and boost its reach. Successful campaigns usually bring returns several months to a year after they have been launched.
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