Peter J. Snetzko is a franchise elite account executive at Yelp Corp. in New York City. With skills in brand development, market penetration, and strategic planning, Peter Snetzko has achieved the highest revenue and client retention rate in his class and has led multiple franchise marketing campaigns that helped drive the growth of his clients’ businesses.
Using social media is one of the most effective ways of marketing a business. Social media helps you draw out your target audience and gather relevant feedback. To start a social media campaign, it is critical that you establish a clear set of goals and objectives. This can be as simple as introducing a new product, tapping a new market segment, or engaging with customers.
The next thing to do is to decide on which social media channels to use. Ideally, you will want to prioritize and allocate your best resources on social media sites that bring you the most value in terms of referrals, customer engagement, and new or repeat customers. It also helps to have a social media analytics tool that can show you trends and insights, which will help you to adjust and refine your sales and marketing efforts.
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