Finding the Best Fit for Project Management Software

Leveraging more than a decade of experience in the fast-paced sales and account management sector, marketing and client management specialist Peter J. Snetzko oversees long-term sales and customer service strategies as the business development lead for Mosaic. Peter Snetzko joined the New York City-based startup in 2018, which offers a seamless project management software solution. 

Before purchasing a project management software solution, decision-makers should ask themselves several questions about their department or company’s overall needs.

Task Type - Project management software is best suited for temporary or reoccurring projects that have clear end-dates and deadlines. They can also be helpful for teams encountering project delays due to missed communications, a lack of defined responsibilities, and no clear-cut way to share progress and timelines. 

Communication Needs - Some project management systems are better suited for internal communications, while others have special privacy features that make them ideal for sharing information with clients. Companies should also consider the types of devices their teams rely on and the technological proficiency of their workforce. 

Integrations - Often, before a comprehensive project management software solution is implemented, companies managed their tasks using several free programs such as Google Docs or Dropbox. To make the transition easier for these employees, managers should look for software that supports third-party integrations.

Benefits of Affiliate Marketing on Company Sales and Outreach

A University of Rhode Island graduate, Peter J. Snetzko served as a franchise elite account executive at Yelp Corporation, earning recognition as the highest revenue-producer in his class. Peter Snetzko possesses skills in areas that include strategic planning, business and client retention, brand development, and marketing.

Affiliate marketing, or performance-based marketing, is a popular digital marketing strategy that business owners use to achieve their goals – typically, increasing revenue, subscriptions, or traffic. Business owners pay affiliates (an individual or a company that targets the same audience) with commissions for every sale, subscription, or view that they bring in.

The target-based approach behind affiliate marketing helps companies, especially startups, reach their target market in the most effective but cost-efficient way. In addition to cost benefits, affiliate marketing’s pay-only-per-result model leads to transparency in return on investment, because companies can track the origin of sales and when they are made. 

Companies must choose an affiliate with a good following and a strong influence on their audience’s buying decisions to get the most out of the affiliate program. Because affiliates enter into a compensation structure with brands, they are incentivized to improve on their customer engagement strategy to develop insights on the product or service.

How Malware Attacks Damage Businesses

A successful sales professional, Peter J. Snetzko served as a franchise elite account executive at Yelp Corporation. In addition to sales management, Peter Snetzko is well-versed in subjects such as digital marketing and cybersecurity.

Any business with an online presence that shares information has to deal with the possibility of a security breach, especially on digital marketing platforms. Malware is a common cybersecurity threat that can undermine a company’s ability to conduct its business online.

Malware is software created for malicious purposes. Vulnerable websites that do not have strong security layers are susceptible via “back doors” that allow hackers to gain control of the site and steal sensitive customer information. Cyber-criminals can also write malicious code into the network to redirect visitors to other sites or send an advertisement to multiple websites at a time. Businesses can lose revenue and trust from their customers as a result of malware attacks. Hosting providers may also suspend or take down malware-infected websites to prevent further damage to the site and to customers. 

Significant damage from malware attacks can be prevented by eliminating website vulnerabilities and blocking malicious bots that automatically search for vulnerable websites. Security updates and patches that fix bugs and improve usability must be installed promptly to avoid falling victim to hacks. A website scanner can also detect malware and automatically remove it on a daily basis.