Starting a Social Media Campaign for Your Business

Peter J. Snetzko is a franchise elite account executive at Yelp Corp. in New York City. With skills in brand development, market penetration, and strategic planning, Peter Snetzko has achieved the highest revenue and client retention rate in his class and has led multiple franchise marketing campaigns that helped drive the growth of his clients’ businesses.

Using social media is one of the most effective ways of marketing a business. Social media helps you draw out your target audience and gather relevant feedback. To start a social media campaign, it is critical that you establish a clear set of goals and objectives. This can be as simple as introducing a new product, tapping a new market segment, or engaging with customers. 

The next thing to do is to decide on which social media channels to use. Ideally, you will want to prioritize and allocate your best resources on social media sites that bring you the most value in terms of referrals, customer engagement, and new or repeat customers. It also helps to have a social media analytics tool that can show you trends and insights, which will help you to adjust and refine your sales and marketing efforts.

Optimizing Your Business Website - Where to Start

Peter J. Snetzko is an advertising, communications, and brand development expert who works at the business reputation website Yelp. Based in New York City, Peter Snetzko coordinates efforts between small business owners and the Yelp marketing team to produce successful digital advertising campaigns that grow sales. 

While having a complete business profile on Yelp with positive customer reviews can help you boost sales, you also need to back up a good Yelp profile by linking it to a strong website. Digital marketing experts recommend that you update your website’s look, content, and navigation features if you haven’t done so in several years. In addition, make sure your website is mobile friendly, since most consumers are using their phones, rather than laptops, to inform their buying behavior.

Further, your website’s metadata, such as title tags, descriptions, and alternate text, needs to be accurate to get the best position in search engine results. Also, adding a blog that you frequently refresh with new content can help build a loyal following while increasing your website’s overall search-engine optimization.