Comparing Inshore and Offshore Fishing

As an account executive for online reputation platform Yelp, Peter J. Snetzko has consistently met or exceeded company quotas, leading to a series of promotions during his first two years at the corporation. Outside of his work, Peter Snetzko is an avid fisherman.

Most anglers have a preference for either inshore or offshore fishing. Here are some of the differences between the two fishing experiences: 

- Seasons. Offshore fishing trips can take place more than 25 miles from the shore. For this reason, deep-sea fishing in calm seas and mild weather is advisable. Inshore fishing is not as impacted by weather, so trips can take place any time of year. 

- Fish variety. Generally, large fish, such as grouper and blue marlin, can be found in deep waters offshore. Conversely, inshore anglers catch larger quantities of smaller fish, such as snapper.

- Equipment. Offshore fishing requires more equipment and the use of a large fishing boat. Attracting and catching large fish requires strong lines and heavy bait. Inshore fishing, on the other hand, can be performed from a light canoe or a kayak with less-than-professional-grade equipment.

Digital Marketing Life Cycles

A graduate of The University of Rhode Island, Peter J. Snetzko has nearly a decade of experience managing high-priority business accounts and marketing campaigns. As an account executive for Yelp, Peter Snetzko works alongside a team of marketing professionals to execute high-return advertising campaigns for companies. 

A typical digital marketing life cycle can range from 18 months to two years. During the initial three months of a digital marketing campaign, agencies get to know their client, begin to understand the services and products their client offers, and research the client's target customer base. 

In this phase, marketers set up a company’s presence on social media based on their customers’ locations, interests, ages, and other demographic information. In the following months, marketers begin to receive data points that can measure the campaign’s effectiveness. 

Marketing teams then use customer feedback and sources of sales revenue to refine the campaign and boost its reach. Successful campaigns usually bring returns several months to a year after they have been launched.